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The company grazes cattle on 27-thousand square miles of land in the middle of Australia. The cattle is grass-fed and free range — destined for the global halal beef market.

Muslim Voices Managing Editor Rosemary Pennington talked with OBE General Manager — Hong Kong Dalene Wray about the company’s move into halal beef production.


Halal Beef "Bacon" Burger | Flickr - Photo Sharing!

The USA however is also a growing market for us as on a regular basis we hear from American Muslim consumers that they are seeking out certified organic and Halal beef. Our beef products are exclusively sold at Fairway Market stores in the northeast USA – New York, New Jersey and Connecticut.